I used to think a decent post was enough. If the caption had something honest in it, if the cover was not ugly, if the reel was edited well enough, I assumed the page would slowly take care of itself. That sounded reasonable to me. Then a friend said something that bothered me for days: "Your account is active, but I still cannot tell what I am supposed to remember about it." It was not an insult. It was worse, really, because it was accurate. My page was not empty. It was simply blurry. People could land zfensi.com on it, scroll for a few seconds, and leave with no clear feeling.